Blyncsy, a small startup with about 12 employees, manages a calendar of 20+ events per year. Managing all of the logistics; from invoice tracking to team member registration, travel, and even whether carpet needs to be ordered, was a full-time task handled by the one and only marketing person. We built a custom dashboard to track financials, deadlines, speaking engagements, sponsorships, invoices, attendees, travel, and logistics. We built a custom mobile friendly lead capture option as well, allowing the attendee to capture contact details from a business card or conference badge directly in the app, which would parse the data using AI, allow the sales rep to immediately add notes for each contact, so conversation details and follow-up information would not be forgotten, and then automatically sync the data with Salesforce.
We also built a custom competitor analysis tool with AI features to automatically monitor the company’s competitors, identify key topics of interest or conversation, identify opportunities for new business acquisition, web and blog content, and more.
